Data-Driven Design Wins

Guesswork is dead. Great websites are built on user data. At Think Tank, we use Google Analytics 4 to fine-tune websites for performance, not just aesthetics.

1. Key GA4 Metrics to Monitor

• Engagement rate

• Event completions (form fills, scroll depth)

• Exit pages & bounce rates

• User paths and device behavior

2. Audience Segmentation

• Track by location, traffic source, device, or returning user

• Adjust content and offers by audience type

• Example: Mobile-first design doubled retention for one client

3. Funnel Analysis & Drop-Off Fixes

• Where users drop off (product page, cart, form)

• A/B test layouts and forms

• Fix: A 2-step checkout form cut abandonment by 18%

4. Page-Level Insights

• Heatmaps + GA4 = true UX understanding

• Prioritize CTA placement, fix low-engagement sections

• Track internal link clicks and scroll %

FAQs

• Is GA4 better than Universal Analytics? Yes, especially for engagement and event tracking

• Do I need custom reports? We create visual Looker dashboards for all clients

• Can Think Tank set up my GA4? 100%—we audit, tag, and report it for you

Turn your website into a conversion machine with data.
 Request a GA4 Website Audit